Leeds say they will struggle to break even on Vegas as the Super League teams have to pay all their own costs. So how difficult a decision was it to give up a home game to go? “It was a big decision and one that we didn’t take lightly. Part of our strategy is to constantly raise our profile and when you looked at the results from a marketing and audience perspective for Wigan v Warrington in Vegas last year, the eyeballs on that were incredible. You don’t get given a pot of money: you have to generate your own money through ticket sales. But like Leeds, we felt that we have a big enough fanbase to financially support our ability to go out there. It’s an incredibly tough schedule but to put ourselves on that stage was too big an opportunity to turn down. A year ago we said: ‘What if we won the Grand Final? It’ll be the World Club Challenge and straight into Vegas.’ We just decided to worry about it when it happens. And now it’s happened!”
而这些案例背后，藏着一个共同的逻辑——产品结构的本质，是对顾客需求的精准管理。如今消费者需要新鲜、体验、健康、美学和更好的服务，就连海底捞都推出了大排档，就是为了适配消费者的体验升级。餐饮行业除了“人货场”，还要关注“价效流”——这里的流量，不是单纯的营销流量，而是线下客流、内容客流、口碑客流的综合。
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Jason Bateman in "DTF St. Louis."
今晚，章泽天的个人播客“小天章”发布第二期预告，对话中国速登珠峰第一人曾燕红。因为停更已经45天，不少网友直呼“终于等到更新”。
用产品经理的心态对待咖啡，不断迭代好喝的咖啡。公众号：咖啡平方